The number of active users on social media has increased to over five billion, equal to approximately 60% of the world’s population, which, according to official UN estimates, has surpassed eight billion people.
According to a study this dates back to when Facebook launched the activity, already 20 years old, a platform that launched the social media era.
According to the study, the number of social media users has increased by 5.6%, exceeding the 0.9% increase in the world’s population.
The most populous social network is Facebook with 2.19 billion users.
Instagram, also from Meta, is the second with 1.65 billion, followed closely by TikTok with 1.56 billion.
The average social media user spends two hours and 23 minutes a day on his favorite platform, using 6.7 platforms .
